Allstate Moto TV :30, :15
In the summer of 2017, Leo Burnett Chicago hired me to work for Allstate. It was my first gig in the industry, and I was thrilled to be working with the brand and creative director for the first time. After a year, I switched to working on Wingstop and Firestone. Up until then, I had focused on the Allstate Motorcycle business, handling everything from TV to OOH to digital campaigns.
Social
Solely used stock videos to inspire riders “Ride On.”
experiential
It was a pain in the ass. I photoshopped every part of the experiential site.
Learned a lot about how the event/activation works with third-party partners.
OOH
I couldn’t take a real picture of the OOH but it was my first billboard produced for a brand.
It’s to promote Bike Week 2018 to motorcycle riders.
Truly amazing people at Leo Burnett, Chicago on Sheldon’s birthday in 2018. Miss the beauty of human beings.
Agency: Leo Burnett, Chicago
Client: Allstate
CD: John Kistner, Scott Smith
AD: Sheldon Cheon
CW: Juliette Fennell