Kellogg’s Rice Krispies treats: 15’
New Snap Crackle Poppers are now bite-sized and covered in chocolate.
So, it’s so much more delicious, but where did they come from?
We had a series of idea showing where do poppers come from. I spent lots of time photoshopping to sell them…
Long story short, it ended up being one 15s spot…
After a spot is sold, we had to go through notorious testing time. So, we made an animatic.
Testing was amazing. Client loved it. I was scared if client may want it the way it is.