Kellogg’s Rice Krispies treats: 15’

New Snap Crackle Poppers are now bite-sized and covered in chocolate.
So, it’s so much more delicious, but where did they come from?


We had a series of idea showing where do poppers come from. I spent lots of time photoshopping to sell them…
Long story short, it ended up being one 15s spot…

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After a spot is sold, we had to go through notorious testing time. So, we made an animatic.
Testing was amazing. Client loved it. I was scared if client may want it the way it is.


Thankfully, we worked with Roof Studio to properly make a spot. We developed new character design and new look and feel.